2007 (p.32-33) Collins Design
BIG TYPE SAYS MORE truly says it all
This museum installation by Dutch-American duo Strange Attractors stopped me in my tracks. A commentary on messaging, materials, craft, personality–this piece has much to say. I was struck at first by the beauty of the hand-drawn letterforms and how they were interwoven to create one seamless form ending with a great crescendo to the LED ‘CUT’. The pacing and the flow of the piece couldn’t feel any better. If the letterforms are the voice, the materials are the soul. The designers use everything about this raw medium to their advantage, right down to the exposed edges of the honeycomb structure. I'm in awe of the dynamic space created out of such simple moves, using just a few levels of cut cardboard. Even details like the structural plywood spacers somehow seem to work. To me the success of this piece lies in how the voice and soul become a reflection of the designers themselves. When every part of a piece comes from the designer’s hand, from typography to form to installation, one cannot but feel the real human presence of the individuals who created it. It is that essence, that personality, which makes this piece resonate so strongly with me even months later. We all strive to have our work resonate with others. These designers have shown us how to do it using their own voices.
(John Pobojewski, Judge TDC53)