Hack/Play: Let’s Start
Playing The Game!
Commission to help push the boundaries of the rules of play
We were commissioned to develop an identity for ‘Hack/Play’, a festival which was held from April 16th until May 16th (2015) at Flemish Arts Centre ‘de Brakke Grond’ in Amsterdam. For an entire month ‘de Brakke Grond’ provided a space in which the boundaries of rules of play were pushed. “How can we take control by turning play conventions and accepted patterns inside out?” Everyday reality and ‘playing a role’ were heaped together, resulting in activities involving both thought and play. In addition to the visual identity for Hack/Play, we also designed the identity for the accompanying exhibition ‘Let’s start playing the game!, a collaboration between Onomatopee and De Brakke Grond. (More detailed information will be added soon.)