ID & exhibition design
We created a special ID for Tent’s 10th year & the exhibition BLURRR
From September 9th till November 15th 2009, the Rotterdam exhibition space TENT. celebrated its 10th anniversary with the jubilee event/exhibition ‘BLURRR’. TENT. revealed a new cultural practice in which young artists went beyond the borders of different disciplines, presenting him/herself as a ‘homo universalis 2.0’.
“Ever since the renaissance, artists have adopted the position of jack-of-all-trades and their work involves more fields than just that of visual art. And yet, thanks to the possibilities of the internet, it seems that multitasking has become the most important basis for the practice of art without being noticed. Artists are simultaneously a performer, singer or designer. They work alternately in collectives, duos and groups. They share their knowledge or work on social network sites such as Facebook, Hyves or MySpace and assign the public an active role in their work. With BLURRR, TENT. poses the question: What consequences does this have for their artistic practice and how will this movement continue further? And how should the exhibition space relate to artists who constantly choose a new form of presentation?”