Channel Push Breakin
video for Hifana DVD
We directed and produced a video for Hifana’s latest release, ‘Channel H’
Chanel Push Breakin’ is a music video we created and produced for the Japanese DJ duo ‘Hifana’ and the music label of Wieden+Kennedy Tokyo. ‘Channel Push Breaking’ is the opening track of ‘CHANNEL H’, a hybrid CD/DVD with collaborative video works produced and partially directed by this label called W+K TOKYO LAB. In CPB we created the illusion that a regular TV station is being hijacked by ‘Channel H’, a channel solely devoted to broadcast the latest music and phenomenon of Hifana. Zapping through custom made channels, using some of our own animated illustrations, graphics and type, the video ends with the introductory live performance of the DJ duo.