The fall and rise
of Dutch design
The studio is featured in an article written by Rick Poynor
“Rick Poynor reveals how a feisty spirit and fresh influences have given Dutch design a new lease of life.”
“The question 'What is Dutch graphic design now?' is harder to answer than it used to be. The Netherlands, like London, has become a Mecca for designers seeking a highly creative place to work that offers many opportunities. Dutch graphic design was once unambiguously the creation of the Dutch. Now it's produced by a multinational cast of designers who perhaps travelled there to study and stayed, or simply decided that it would make an ideal base from which to make a fresh start.” “The founding editor of Eye magazine, Rick Poynor was also a co-founder of Design Observer and acts as a visiting professor in Critical Writing at the Royal College of Art. He is a frequent visitor to The Netherlands, writes regularly about Dutch graphic design and is author of the monograph Jan van Toorn: Critical Practice.” The article was originally published in Computer Arts issue 223.