in the game!
Exhibition design and game development for Museum Hilversum
One might sense a certain hesitance among Dutch museums, especially small ones, when it comes to creating exhibitions on the topic of ‘gaming’. Museum Hilversum would like to break with this taboo and become one of the first smaller museums to explore the domain of gaming within the arts. From artwork based on games and games that are positioned as pieces of art, to the actual art of making games.
After more than 50 years, the game industry has become one of the largest entertainment industries in the world. Nowadays multiple creative disciplines represented by graphic designers, musicians, filmmakers, screenwriters and programmers are developing the most diverse kind of video games. Games influence our daily lives, mediate social issues and are an ongoing source of exploration for artists. The exhibition, ‘It’s Art in the Game!’ in Museum Hilversum is an international selection of art games by renown contemporary artists such as Joost van Dongen, Pippin Barr and Jonakin Hunter. We were commissioned to design the identity as well as the exhibition and bridge the gap between the museums historical vault and its contemporary ambitions. In order to do so we came up with several solutions. We developed two ‘Collection Games’; ‘Goose Hunt‘ and ‘Dudok Chair Snake’ which can both be played while standing in the middle of the artworks and design objects. We designed a typeface ‘Dudok Raadhuis’ based on the type found in the City Hall of Hilversum (designed by Dudok) which we applied in contemporary settings. We also objectified a number of 8bit prizes/objects from classic computer games that we put on display next to artifacts designed by Dudok.