Platform 21 =
Platform 21 asked us to design a car for their exhibition
By creating nature on wheels we all take advantage of daily traffic jams by turning packed highways into endless green belts. Climb a tree, fly a kite, flip a burger, make friends... All while your tailgating vehicle maneuvers itself through the concrete surroundings.
“Now that most vehicles have robust reliability, quality and performance, it is up to designers to dare to dream again and design the car of the future. Platform21 = Joyriding offered a visual road trip into the imagination. Not a car show but an aesthetic joyride, it was all about form and feeling rather than engineering. Our sampling of amazing imaginary cars, some dreamt up by graduates of London’s Royal College of Art, reminded that automotive design can still take our breath away and keep us curious about the future. The exhibition brought together animated visions of concept cars, scale models of vehicles that made you think differently about cars, and designer-pimped remote-controlled rides. Our fantasy fleet transported visitors back to a childlike joy in form and movement and a need for speed. During the opening we raced the radio controlled cars over the race track that was build in Platform21. When we asked designers to convert toy cars into their ultimate joyrides, it was green lights all the way. In Platform21 = Joyriding showed dream cars by Strange Attractors, furniture designer Bertjan Pot, industrial designer Marijn van der Poll, interior designer Frank Tjepkema, jewellery designer Dinie Besems, fashion designer Monique van Heist and by the garage team of MTV’s show ‘Pimp My Ride’.”