01 The fall and rise of Dutch design

02 AIGA's Design Envy features Letterlab

03 little BIG TYPE SAYS MORE, boxed

04 ED Award for Exhibition design!

05 Design in Rotterdam 1988-2013

06 Design’s Social Pledge

07 Blended Published


09 Two Nominations ED Awards 2013!

10 Graduation Show ’12 Up Close Wide Open

11 Digitizing Contemporary Art

12 Sometimes Six is just not enough

13 It’s Design in the Game

14 Curators at Design Academy

15 ED Award for Slow Art!

16 EYE Film Institute + DAE

17 My love is not a joke

18 Goose Hunt in Museum Hilversum

19 It’s art in the game!

20 design platform rotterdam essays

21 New Pocketknife LP Canyon Dancing 2

22 Stereohype B.I.O. Series #10

23 Benguiat Tribute for NWAT design festival

24 the first typonine type specimen

25 Chinese Abstract ‘Slow’ Art published

26 Ed Benguiat record single

27 Lecture for pdp conference, Serbia

28 The Role of Women in Design

29 ED Award for Artistic catalogue

30 VROAAM lecture & portfolio review

31 Lecture for Romeo Delta/BNO

32 european design awards x2

33 Efteling Radio + DAE

34 Fantastische Fotografie

35 world expo 2010 shanghai

36 étapes Magazine features Letterlab

37 Design Walks ED Festival

38 Letterlab Seasonal Poster Series

39 Lecture for BNO Spellbound

40 TDC honor and ADCN nomination

41 Print Magazine Master class

42 Frank Havermans NAI Book Launch

43 design initiatief’s future telling

44 Letterlab Commercial Airs on National TV

45 Letterlab Exhibition on Typography opens

46 Blurrr/TENT.10 ID & exhibition design

47 TDC Numbers Contribution

48 Facing China Catalogue published

49 Custom Typographic Installation in Soho

50 Collaboration with poet Tsead Bruinja

51 1 workshop and 3 lectures in Croatia

52 Platform 21 = Joyriding

53 Tambourine Dream, FF03

54 Visual Rhetoric of the Supreme Being

55 GreyTones spread and exhibition

56 Vive le Papier Electronique poster

57 Tougher than Featherz, FF02

58 Designprijs Rotterdam

59 Made with FontFont Cover & End Pages

60 Tokyo Chat airs on NHK in Japan

61 Ruffle Yo Featherz, FF01

62 BIG TYPE SAYS MORE at Museum Boijmans

63 VIDE workshop web teaser

64 Red Dot Award for LYWH

65 Yesterday, I lost my Helvetica, lecture

66 Real Dutch Design 0607

67 Rotten Cocktails LP by Boy Robot

68 Channel Push Breakin video for Hifana DVD

69 Typographic Tool ‘Punkt’ released

70 2+3D Interview and cover design

71 New workshops, lectures & research

72 VisCom published The New Typographers

73 Little Yellow Writing Hood

74 Guest designers for Items Magazine

75 Strange Attractors ADC Young Guns 4!

76 Dutch Design 2004-2005

77 Brunn Judge’s Choice TDC2 2004

78 Recognition for catalogue design

79 Cranbrook Graduate Catalogue, Transit

80 Cranbrook Masters Catalogue Redesign

81 Cranbrook Video Festival Poster

82 Hey Dutchie! Poster

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Visual Rhetoric of
the Supreme Being

A collaboration with Max Bruinsma discussing religion and lifestyle

Max Bruinsma emphasizes on aestheticism. The connotations of logos, especially those of large American multinationals, are for him the very raison d’être for the creation of his visual poetics, a poetry that finds a profound resonance in our western culture. The visual, typographical stature of logos such as those of IBM, LEGO, Google, et al., in its poetic connotation is liberated from the meanings of the word. When Bruinsma and the Strange Attractors replace IBM for the word GOD, set in the same typeface, Bruinsma believes the image suggests the phrase ‘The commander of life’.

Bruinsma gives the primacy of communication to the image. There is poetry to be found here, the representation of which escapes us. In this manner, Bruinsma and the Strange Attractors present us with visual evidence of god’s existence. For them, it’s not about denotation, the indisputable meaning of it, but more about connotation, the timbre. The god-like, that remains indescribable for us and suggests a certain imagination, is visual rhetoric, or rather visual poetry. Herewith Bruinsma presents not only visual evidence of god’s existence but a western-slanted proof of god’s existence. His burden of proof is simply cloaked in the clothes of a multinational. As we already know, these clothes are not always acceptable on every street.  The Strange Attractors have taken up Bruinsma’s argument by producing a pamphlet in the form of a poster with a visual side and a text side. On the visual side, we find the logos, along with some poetic captions. A nice detail is the inclusion of the names of the colours used, not in PMS language but names like Divine Red, Divine Green, etc. On the text side, we find a more detailed contextualisation of the pamphlet.
(Freek Lomme)



Max Bruinsma