VROAAM lecture &
We shared a few stories and reviewed portfolios for the Amsterdam event
On March 31st 2011 the third edition of VROAAM! took place. VROAAM! is an annual and national career day for young creatives organized by the Association of Dutch Designers (BNO), the ‘Fotografen Federatie’ and PANL.
Over 700 eager young men and women visited a packed ‘Pakhuis de Zwijger’. Starting creatives and (3rd and 4th year) students were given the opportunity to encounter anything and anyone that could be of help to launch her or his future career as a designer, photographer or illustrator. During a very divers program stage performances were given by established designers (Strange Attractors being among them) who spoke about their experiences in the field and the most important developments within the profession. Free coaching sessions were also given as well as workshops dealing with topics such as: starting a professional practice, how to calculate your hourly rate, the art of ‘pitching’, saying yes or no to acquisition, PR and marketing, how to create a good portfolio, dealing with copyright issues and how to interview for a job? New in this edition was the ‘speed-advice on demand’ provided by coaches, Chamber of Commerce, the ‘Belastingdienst’, Syntens, oracles and even tarot card experts. On top of all this, young creatives were given a chance to present their portfolios to no less than 125 famous creatives, gallery owners and cultural agents.