Studio work in China at the Dutch Pavilion Happy Street
The award winning Pavilion of the Netherlands, designed by John Kormeling, is a 5,000-square-meter structure called 'Happy Street'. The pavilion consists of twenty-six small houses elevated along the expo's main pedestrian strip that curves in a figure eight - a lucky number in China. Happy Street is mixed with different types of buildings like a house, a shop, a factory, an office, a farm, a petrol station, a sport field, a garage, forms the condition for a social life. the main building is a yellow colored tulip - a symbol of the Netherlands.
One of our posters, ‘Vive le papier électronique’ was on display in one of the houses on ‘Happy Street’, World Expo 2010 Shanghai a thrift store of which the interior was designed by Piet Hein Eek (with 2D support by Studio Boot), featuring numerous ‘Dutch Classics’ by renown designers such as: Martin Visser, Richard Niessen, Tejo Remy, Thonik, Dick Bruna, Anthon Beeke, Piet Zwart, Gijs Bakker, Studio Boot, Benno Premsela and Piet Hein Eek himself.