world expo
2010 shanghai
Studio work in China at the Dutch Pavilion Happy Street
The award winning Pavilion of the Netherlands, designed by John Kormeling, is a 5,000-square-meter structure called 'Happy Street'. The pavilion consists of twenty-six small houses elevated along the expo's main pedestrian strip that curves in a figure eight - a lucky number in China. Happy Street is mixed with different types of buildings like a house, a shop, a factory, an office, a farm, a petrol station, a sport field, a garage, forms the condition for a social life. the main building is a yellow colored tulip - a symbol of the Netherlands.
One of our posters, ‘Vive le papier électronique’ was on display in one of the houses on ‘Happy Street’, World Expo 2010 Shanghai a thrift store of which the interior was designed by Piet Hein Eek (with 2D support by Studio Boot), featuring numerous ‘Dutch Classics’ by renown designers such as: Martin Visser, Richard Niessen, Tejo Remy, Thonik, Dick Bruna, Anthon Beeke, Piet Zwart, Gijs Bakker, Studio Boot, Benno Premsela and Piet Hein Eek himself.
Links
Happy Street
Netherlands Pavilion by John Kormeling
Piet Hein Eek
Studio Boot
studioboot.nl/2010-worldexpo-sjanghai
Martin Visser
Richard Niessen
Tejo Remy
Thonik
Dick Bruna
Anthon Beeke
Piet Zwart
Gijs Bakker
Benno Premsela