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Adbusters

2009, #83 (p.23)

A New Aesthetic

Visual art has seen a succession of movements, schools and philosophies: modernism, postmodernism and… now what? A cultural side effect of capitalism is that the act of selling shapes the desires of a culture. We eat the fruit of Apple Inc. because we consider the iPhone delicious. But did we arrive at this conclusion on our own or has the smooth talker behind the press release shaped our desires? The genius of capitalism is that it is constantly finding ways to to turn desire into profit, but this is also the terrifying side of capitalism. Every desire finds a market. Take the desire to rape children. In capitalism, this desire is a business opportunity, just like any other business opportunity, and if the desire exists, or if it can be created, it will be pursued, and will be shaped.

Case in point: Amazon recently pulled a new Japanese rape simulation game called RapeLay from their shelves. They continue to sell other Japanese rape simulations, but this product turns the depravity notch up a few levels by putting the player in control of a character whose goal is to sexually assault and then rape a mother and her two young virgin daughters. The game also includes a stomach-churning feature called gang rape mode, and if the sexual violence gets boring, players now have the option to force victims into having abortions. New and disturbing levels of realism will also keep gamers enthralled, such as tears welling up in the eyes of a young girl as you sim-rape her.

(Andrew Tuplin)

Links

Adbusters: A new Aesthetic

The Visual Rhetoric of The Supreme Being