The 3D Type Book
March 2011 (p.208-209) Laurence King Publishing
Type as an object
‘3D’ – a buzzword of our time – is most often used to describe something that is actually flat but has the effect, or gives the illusion, of depth. Developments in 3D technology have revitalized the movie industry in recent years, with feature films such as Avatar pointing to a new era of submersive storytelling. Interactive virtual software has irreversibly changed the working methods of surgeons, engineers, architects and automobile designers. And around the corner is the often promised, and perhaps soon to be fully realized, real time holographic projection. This trend towards 3D can also be seen in contemporary graphic design... The 3D Type book proclaims to be the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios including Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underware’s Type Workshop, J. Kyle Daevel, Ji Lee, Pleaseletmedesign and Strange Attractors Design.